Getting the Latest News From Your Local Business Site
A recent study has shown that the web is changing the way we live and function - significantly. But the real question always arises: HOW? agency focuses on this popular phenomenon (Google+ Local) on social brain health. In fact, the two go hand in hand and using Google+ Local can improve your Google Places ranking and your local search results.
This might surprise many people, but reading forecasts are actually an excellent source of information about Google's future technologies. Forecasts are basically technical analysis of where Google is going. When you read forecasts about Google, you learn what they are thinking about. When they publish their own forecast, you can get a pretty clear picture of what the future holds for Google.
You might be thinking, "Why would I want to read forecasts when I know what Google is thinking?" After all, isn't the future too unpredictable? However, it might surprise you to know that Google publishes their own forecasts on a near weekly basis. You can start following their updates at this link.
What is so interesting about Google's forecasts? They show users what they plan to do in the future. In other words, you can see how Google plans to integrate its social platform into its existing product / service. This can either help or hurt your business depending on how well you manage your social media presence.
For example, if you are a restaurant owner, you might be excited about all the news that Google is making. You might be concerned about the impact this might have on your profitability. Let me tell you something. When Google announced that they were going to bring news feeds to their service, this was something that had been long speculated about. If you owned a restaurant, then you were probably very happy about this because this means more potential customers for your establishment.
However, you may be concerned about how the news might impact your local business. The news announcement actually includes mentions of Zagat scoring, Google+ Local, and Google Trends among others. All these factors were previously mentioned in the past, but they are now included with Google+ Local.
How does this news impact your local business? It might give your local business a nice boost if you are on Google Places. That's because it is widely used by local business owners. On the other hand, if you aren't on Google Places, then you might not be aware of the latest news that Google has regarding its new services.
Now that you are aware of the social impact of Google, you should be able to see how it can benefit your business. If you want to be successful, you need to ensure that your website and your marketing efforts are aligned towards a unified message across all platforms. In other words, your content needs to be newsworthy. If you're able to do that, then Google+ Local will help you a great deal. Just make sure you use it wisely. Otherwise, you'll just end up wasting your time.
What can you do to make sure you get the latest news? You can use Google Alerts. All you have to do is plug in the name of the keyword or phrase you want to track into Google Alerts and wait for the news to come in. You might even get new items every day. You can choose to filter the news to make it easier to read. Once you have filtered the news, you can act accordingly by removing the news that doesn't pertain to what you are looking for.
The only problem is that Google Alerts doesn't always provide the latest news in your area. Even though you might have subscribed to the service, some news you might have missed. In this case, you should take the news to Google Reader. The problem with using Google Reader is that you will be limited to local news only.
That means if your business is more local than the news service can cater for, you will be disappointed. There's hope though. Using Zedge browser you can bring the web to you, literally.
Google has created a browser extension for their Google+ platform called Google News. With this extension you can read Google news from any place that Google News happens to be hosted. So you can update your local business news while on the go. Google News is free to download. Once you've installed the extension, you can plug it into Google News and let it update its contents in real-time. So now not only will you be able to get the latest Google+ local business news, but also international news as well.